Our Mission

The 7-million-year story of human evolution has centred around physical and societal change. These changes have been slow and sometimes in the case of racism, sexism and other much needed changes, we’ve experienced much hurt, harm and resistance along the way.

Going “beyond evolution” is our nod to the belief that in order for us to survive and thrive the necessary next step is not physical or societal but a shift in consciousness. An understanding and daily practice that we are responsible for peace in our own lives and ultimately peace in the world.

Trybe is on a mission to spread optimism, contribute to positive change and bring awareness to the truth that we are all one. “One Trybe, Trybe world.”

Through our use of sustainable materials, work to empower rural communities, campaigns to spread knowledge and support for the Trybe tribe (you) our purpose is to practise the change we hope to one day see in all businesses.

Thanks for being the most important part of our mission. We literally couldn’t do it without you.